The case study presents a relatively small but meaningful pilot project that is presently scaling up from 400 to 3,000 farmers (with an ultimate goal of 10,000 participants) in Nepal’s most important apple growing district. The project focuses on increasing market access for small farmers from a remote district through brokering improved commercial relationships with agribusinesses operating in the national market. A concrete account is given of a value chain development intervention that addresses demand, transactions, supply and policy issues. Farmers’ incomes improved as apple prices increased with 200 to 300%. Business have benefited significantly due to more reliable supply, improved quality grading and certification, and import substitution.