Publications

Access to sanitation is essential for human well-being, dignity and economic development. While demand creation innovations such as Community Led Total Sanitation are providing an unprecedented opportunity to start changing hygiene behaviour of rural people, evidence shows that behavioural change will not be sustained unless a number of key supporting conditions are met. One of these conditions is access to affordable and appropriate sanitation hardware and services. 

Market-based sanitation solutions have the most potential for scale and sustainability. However, rural sanitation markets are poorly developed and outreach is limited. Shops selling hardware and masons building toilets exist in any country, but the challenge is to reach many more customers across the socio-economic spectrum. 

Particular attention is required to address the needs and preferences of different consumer segments, most notably special needs groups, households living in poverty, ethnic minorities and low caste groups. Because rural sanitation supply chains and finance often need to be strengthened, work should start in this area before and then be conducted in parallel to demand creation activities.