Publications

Branding Rwanda as Tourism Destination

Brochure which describes the partnership between SNV and FLO (Fairtrade International). In 2006, a unique partnership was born. Responding to the need for an integrated, market-based approach to the challenge of persistent poverty, SNV Netherlands Development Organisation (SNV) and Fairtrade International (FLO) teamed up to help producers in the World South reach consumers worldwide via Fairtrade. As a result of the partnership, numerous farming communities in eleven African countries now benefit from expanded market access, increased production, employment and income, as well as broader social progress and greater control over their future.

This is the story of the partnership, the people involved and the progress made.

In this capitalization document you’ll find the overview of what the Rwanda team has done and how it strengthened capacities in the tourism sector. The intervention logic presented in this document shows how the input and activities (outputs) relate to increased services in tourism industry (outcome) and changes in the lives of the poor (impact). This puts the work of SNV in perspective and allows the reader to appreciate the logic of the approaches and different actions developed. A list of SNV publications can be found at the end of this document.