A new guide on Corporate Social Responsibility (CSR) reveals that well integrated CSR practices can give tourism organisations a competitive edge. This guide is being developed by SNV Netherlands Development Organisation, together with Pacific Asia Travel Association (PATA) and German Technical Cooperation (GTZ).
 
Over the past few months SNV, PATA and GTZ have been working in partnership to collate and analyse a number of examples of CSR best practice amongst tourism organisations in the Asia Pacific
region.
 
The aim is to produce a guide with practical case studies that will help increase understanding about how the tourism industry can, potentially, collaborate and adopt similar CSR practices within their own respective companies and organisations. The case studies from both large and small organisations uncover that, when carefully thought out and properly integrated into an organisation’s culture, CSR brings significant benefits.
 
“In several of the cases you see that more tourists visit the hotel or resort, that occupancy rates are higher, that the brand value of the organisation is higher and that employees are more satisfied with their work,” explains Vasja Zalokar at SNV.
 
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